Launching a new product or service isn’t what is used to be. In the “good old days,” you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would hit the road and meet with reporters from all the important press outlets. Then […]
Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are. Here are seven things about digital marketing you absolutely have […]
It goes without saying that social media is huge in Kenya. Social media is a key driver behind the uptake of lots of inexpensive smartphones since mobile apps for the same are also incredibly popular. Given that social media is super important for brands in Kenya, the question that comes to mind is where should […]
The best marketing metrics look at the total cost of marketing, including program spend, team salaries and overhead, and relate that cost to the results you care about: revenue and customer acquisition. Other metrics like cost-per-lead, cost-per-follower or cost-per-page-view can be useful to look at within a marketing team, because they can help you […]
Social media presents a special medium of communication for many foreseeable generation ahead. Launching a new product or an existing product into a new market is never easy. It takes time, effort and money. Social Media allows your business to build a high level of interest around the product prior to the launch date. Done […]
So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all you need to generate is sales. Sounds simple enough, doesn’t it? But every day, countless new product and service ideas are conceived–never to be born because they’re not properly […]
Importance of Merchandising by Seroney Memba, Hakika Marketing For a business to make sales, its products and services should be visible and displayed in an appealing manner, a process referred to as merchandising. Merchandising includes product display and packaging, as well as all the advertising techniques used to promote and sell goods to consumers.
*ATTRACT BUYERS :- Sales promotions attract new buyers the new buyers are encouraged to buy the product, by the extra benefits offered by the organization in buying the product.