Month: January 2016

10 Steps For Successfully Launching A New Product Or Service

Launching a new product or service isn’t what is used to be. In the “good old days,” you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would hit the road and meet with reporters from all the important press outlets. Then […]

7 Things About Digital Marketing Everyone Should Know

Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are. Here are seven things about digital marketing you absolutely have […]

5 Most Influential Social Media Platforms Kenya

It goes without saying that social media is huge in Kenya. Social media is a key driver behind the uptake of lots of inexpensive smartphones since mobile apps for the same are also incredibly popular. Given that social media is super important for brands in Kenya, the question that comes to mind is where should […]

6 Marketing Metrics your CEO wants to see

  The best marketing metrics look at the total cost of marketing, including program spend, team salaries and overhead, and relate that cost to the results you care about: revenue and customer acquisition. Other metrics like cost-per-lead, cost-per-follower or cost-per-page-view can be useful to look at within a marketing team, because they can help you […]

Marketing Tips for Launching a New Product

So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all you need to generate is sales. Sounds simple enough, doesn’t it? But every day, countless new product and service ideas are conceived–never to be born because they’re not properly […]

Importance of Merchandising

Importance of Merchandising by Seroney Memba, Hakika Marketing For a business to make sales, its products and services should be visible and displayed in an appealing manner, a process referred to as merchandising. Merchandising includes product display and packaging, as well as all the advertising techniques used to promote and sell goods to consumers.